For a lot of the time, K-pop is pretty chill. Only a few releases will come out at the same time. It's usually pretty manageable. However, sometimes, K-pop decides to drop bombs on us as the K-pop fandom and release 8 music videos all within a week of each other. This week is one of those weeks following the latter formula. There are so many videos out that even though I want to review each individual music video and create a separate post for each one, I need to play a little catch up. The past few Quick Reviews have been very boy group driven and today we're going to take a step back and breathe and discuss some videos that girl groups have released. This includes Jeon Soyeon, Sonamoo, and EXID. Like I mentioned before, I would love to take all the time and discuss each of these videos individually, but I need to catch up because after these videos, I still have 5 other videos I need to review.
I'm so taken aback by the reality of “Jelly” by Jeon Soyeon. The video actually matched my expectations, but not so much the song. It was a cutesy style very colorful and vivid video. The concept behind the video was a girl surrounded by “jelly” everything. Hot dogs, hamburgers, ice cream. Everything was jelly.
As for the song, it went beyond anything I could have imagined for a song entitled “Jelly”. First off, Jeon Soyeon is a bad ass rapper. She has a good flow and a unique style. Now, I know I'm going to receive hate for this but her style reminded me of Grace. The song wasn't hard or overly beat driven. In fact, it had a strange tune backing a cutesy style beat. Similar to “I'm Fine” by Grace, the musical message of the song was a bit skewed. It gave off a cute, immature vibe, but was partnered with a sick flow. Good job, Jeon Soyeon. You have gotten my attention.
There was an antique feeling to Sonamoo's “I (Knew It)” and I think it had something to do with the house they were in and the items displayed in the video. But honestly, I don't think any of that needed to be in the video. This was basically a dance practice video/individual profile video. There wasn't an actual story except for the girl waking up at the end. But let me just take a minute to appreciate D'ana's lip bite she did in the pre-chorus following her rap verse. D'ana is just so sexy and that made her so much hotter.
The pop Latin vibe is making its way slowly through the K-pop industry. First “O Sole Mio”, then “Hallelujah” and now “I (Knew It)”. However, the Latin flair was subtle in this song, only hinting at it with the underlying tone. It was present with the guitars and the trumpet sounds in the chorus, but it wasn't in your face about it. Going back to D'ana, her rap lines slayed and honestly I don't know many of the members' names, but the other rapper killed it as well with her rap lines. Overall I'm quite happy with this song. Sonamoo hasn't failed me yet.
One of the first things I noticed from “DDD” or “Deol Deol Deol” by EXID is that there's no Solji. Believe me, I counted the members and watched carefully, but never saw her. I miss her and hope she's okay. As for the video, it was more a piece of visual art than a story based concept. We had different members in various locations. Hani was in an enclosed room, LE was in a glass box, Jeonghwa was in an elevator, and Hyerin was in a greenhouse. The similarity was they were all trapped in a tightly confined space. Then gas was released but we didn't see them die or anything.
The song was good but the beat melody was a bit irritating. The repetitive 4 notes or so really gets to me. I will say all the vocal parts were incredible such as the fact that Hani had higher notes. But in all honesty, I hope that Solji is okay and will rejoin the group eventually. First and foremost though, I want her to get better. Also do not watch if you have epilepsy or are sensitive to light because this video will fuck you up.
I still have a lot of catching up to do as far as my music video reviews go, but this is always fun and I hope you enjoyed my input towards these videos. I really wish I could spend more time dissecting and tearing apart each video but my time is limited. I can't be spending an hour on each release when there are 2 or 3 comebacks each day. I need to keep moving. Please support each artist that I reviewed. Like and share this Quick Reviews set on social media. Comment which video was your favorite and why in the comment section below. Thank you and I'll see you in my next review.
My Quick Reviews are conglomerates of music video reviews. For instance, if there are several releases in a single day that are all related or somewhat related, I will do a Quick Review segment.