So I usually don’t do this because of the way the Japanese market promotes Korean artists. For some reason, Kpop artists in Japan don’t get nearly enough promotional efforts made to get their career to take off in Japan. Especially if the musical style of the group in Korea doesn’t correlate with the style and sound Japanese music typically has. Red Velvet is one of those groups that sort of breaks boundaries with their unique style that isn’t necessarily cutesy. It never has been.
However, with all this put into perspective, I decided I’d review the song Red Velvet just debuted with in Japan called “#Cookie Jar”. I felt it unfair that this song has no music video and that people like me, who typically stick to Kpop would not review it just because of the lack of promotion and that it was a Japanese release. I love Red Velvet and I promised myself since “Ice Cream Cake” that I would follow this group to the end of the earth.
On my first listen through the song “#Cookie Jar”, a lot of it seemed forced. Like Red Velvet was trying too hard to create a cute style song but still didn’t achieve it. The way they would say “hashtag cookie jar” felt really uncomfortable to me. It felt like they were uncomfortable saying it. The beat was really grooving but there was something strange about it. And then there was the interlude/bridge section that was out of the blue and completely changed the tone of the song as if it were from a completely different song. All of this negative commentary and I still loved the song.
Like I mentioned, the beat from Jazzy, the funky bass moved around so much. The snaps. The “give me” chants. I think my overall downlooking of this song was really the use of “hashtag cookie jar” but after my second listen through, it really worked with me. I couldn’t stop singing that part, especially since that and “put your hand in the cookie jar” were the only parts I really understood.
I can totally see how Japan wouldn’t really want this, not because it’s not good, because it’s so good, but because it doesn’t reflect the image Japan has created for themselves. Japan is a culture that thrives on weird, cutesy things. Unfortunately for Japan and I guess Red Velvet, this song was more groovy than cutesy.
Also, what was with that strange transition into a completely different song for the interlude? The song has this nice groove thing going on throughout the entire song and the interlude/bridge, they decided to throw in an EDM synth riff with lowkey bass. The bass was driving the entire song and they threw it all out during that bridge. I loved that section but it still felt out of place for this song. I would’ve liked an entire separate song just based on that sound instead of that one small 10 second section.
But those are just a few of my thoughts while listening to “#Cookie Jar” for the first couple times. What are your thoughts? Did you like it? Do you think it fits into Japan’s bizarre culture? Let me know. Did you think it was the Japanese version of “Rookie” but part two? Thank you so much for your support for me. I really appreciate it so much. Be sure to like this review if you enjoyed it. Thank you and I’ll see you in the next one.
In this section of my website, I will review Kpop music videos, albums, songs, and various other things pertaining to Kpop. This will be the main stage of my website. It is where the majority of the action will take place.