K.A.R.D - Rumor: music video review

K.A.R.D is back with their music video for “Rumor”. K.A.R.D is one of those groups that keep climbing up my list. “Oh NaNa” was a jam that kept playing in my head, while “Don't Recall” kept the motion going. Let's see if “Rumor” can keep that motion going and maybe even amplify it a bit.

The music video was sponsored by LG for the LG G6 so the aspect ratio was vertical like a cell phone which would've been fine if I wasn't on my computer. In the video, the four of them were dancing in some dark structure like a parking garage or an abandoned airport or something. It was really cool. The dancing looked quite awesome!

​The song was quite familiar because it was a similar melody to “Don't Recall” but it had more tropical vibe to it. Also this time one of the guys started the song out rather than the females. It kind of gives balance. I liked the song but it feels like with each new release, the music gets slower. Also this song didn't feel like a real song because it was a promotional song for LG. It's kind of like when Big Bang and 2NE1 and f(x) and Girls' Generation all released songs for LG. Those songs didn't feel like real comebacks and I don't know if this is a real comeback or not but I'm okay with it, just not super enthusiastic.

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