Lately, one artist has peaked in my radars as not only a complete ball of talent, but also as one of the most lovable idols in the game. As the Daughter of South Korea, IU stands out above the rest because of her loving attitude, her talent, her youthfulness as well as how humble she seems to be while receiving so much attention. IU has my vote of confidence in everything she does, and I don’t think a new song will change that at all. I have no doubts that every song she will put out will be amazing.
At the mark of her 10th year anniversary, IU released a new single entitled “Bbi Bbi”. I’m beyond thrilled for this single but part of me is also disappointed it wasn’t a new album. Every time a favorite artist teases a comeback of any sort, you always hope it’s a comeback.
When an artist takes something as plain as dancing in an apartment or sitting on bleachers at a stadium and makes it gold, you know you have talent. Everything IU did in that video was mundane but not for a second was I bored or tired of looking at the screen. She took that amount of mundane and made it fun. For example, the striper (I’m not sure if that’s even what it’s called, but the tool used to draw stripes on various sporting fields) she used had yellow stripes and she drew stripes inside a circle until it filled it up.
Another thing IU did was in a crowd of black umbrellas, she had a yellow umbrella which has a couple different reasons why it’s cool. First off, she was obviously in love with the color yellow in this video. But even beyond that, her message seemed to be looking at the brighter side of life. Everyone totes their black umbrellas but she had a vibrant yellow umbrella to show the world that she is happy.
The final reason the yellow umbrella is cool is for all the HIMYM (How I Met Your Mother) fans. While the show itself kind of declined into a rather lousy ending, the show focused on the black umbrellas of the world and opportunity being visualized as a yellow umbrella in a world full of darkness.
Moving on, we hear a song that is unique, not just for IU but in the world of music as well. Her song is very Hip Hop influenced but still holds true to that airy lightness that is IU’s style and sound. The thing that is unique about this is the fact that Hip Hop is typically heavy and lower even when it’s considered light, it still has a dragging element. This song felt nothing like any other Hip Hop song I’ve ever heard. It had the beats but IU’s voice and tone lifted it up. If I were to think of an artist similar to this sound, it would be Mad Clown.
I don’t think IU does any huge, impressive vocal adlibs like in “Good Day” or “Dear Name” but she stays consistent and understands that some songs require over-the-top vocals to keep the interest of the audience, but other songs can remain in the realm of simplicity without needing any big development.
I like that about IU and Kpop in general because when you look at all these American Pop stars trying to make the highest note or achieve the greatest 18-note run, it’s ridiculous. Not every song is going to have that heart-wrenching moment and it shouldn’t. Some songs are simply fun and don’t need to be a show-off of one’s vocal abilities. I wish American artists could realize that it’s not all about range but sometimes about emotion as well. IU is a huge example that emotion isn’t always volume or range, but sometimes silence.
I gave you my thoughts on what I thought about “Bbi Bbi” by IU. Now it’s your turn. Let me know your thoughts. What was your favorite part of the video? What did you make of all of the coordinated nonsense? I love IU and can’t wait for more new music from her. She is an inspiration to everyone. Thank you and I’ll see you in the next review.
In this section of my website, I will review Kpop music videos, albums, songs, and various other things pertaining to Kpop. This will be the main stage of my website. It is where the majority of the action will take place.