Everybody who is into K-pop knows of Got7. They are a household name when it comes to boy groups within the genre and for a good reason. Got7 are under JYP Entertainment, one of the big 3, and they are following a similar design for boy groups that coincides with success. The formula is that each boy group that has between 7 and 13 members, has a definitive rap and vocal line, bases the majority of their songs around Hip Hop, and are bad ass on stage but cute behind the scenes. This almost guarantees success. Got7 is no different from that formula. About a month ago, Got7 released their comeback music video “You Are” with an accompanying mini album, 7 for 7. A couple days ago, they released a second music video for the album. The song, “Turn Up” is a song on the latter portion of the album and quite honestly, I listen to so much K-pop in my normal day that I can't quite remember it. But that means I have a fresh start. I'm going into this with an open mind and an honest opinion.
In “Turn Up”, the members are seen for a large portion of the video dancing in an abandoned building. The scene changes from time to time, but the majority of the video remains in the vacant halls of this rustic building. I'm assuming the song is about cranking the volume on our stereos so the world can join in listening to Got7, however the music video seemed to be glorifying retro audio equipment. The vibe throughout most of the video is retro themed filters with boom boxes and similar items taking a large role. Like many of these songs, I'm not exactly sure what is being said, but the energy I take from the videos is completely its own thing.
A prominent glitched horn clip plays repeatedly throughout the song and is the format for the beat. While many of Got7's songs are either heavily influenced by Hip Hop or driven by ambient sounds and a smoother style, this song had a little of both with a tinge of poppy optimism. The glitch clip and the trap style hat hits keep the listener based in a Hip Hop reality while the beat and vocals keep us floating in a wonderland of ambiance and optimism.
I know I say this every time, but please show your support for Got7. Even though they are under JYP Entertainment, they still need the love of their fans to prove to JYP that they should not be wasted like 2AM or Miss A. That being said, please share this review on social media. Give it a like and leave a comment below regarding the music video or song. I appreciate everyone who takes time out to read these because believe it or not; these reviews are not produced out of thin air. They take time to make. Thank you again and I'll see you in my next review.
In this section of my website, I will review Kpop music videos, albums, songs, and various other things pertaining to Kpop. This will be the main stage of my website. It is where the majority of the action will take place.