Girlkind is a group I know very little about but so badly I want to support them in their career especially because earlier this year they did that Trap song about lunch and broccoli which basically secured them in my heart. When a girl group can just have fun and make funny videos about “Broc-coli coli coli” that automatically adds a spot in my heart almost forever. This girl group is unique. Not that what they are doing hasn’t been done before but more that it’s not done often. They seem to have a bad girl vibe but are really cute while doing it. Similar to how 2NE1 was, Blackpink, and a little bit of Red Velvet.
With all that being said, I need to introduce the song I’ll be reviewing today. The song is called “Sorry” but stylized as “S.O.R.R.Y” which I don’t necessarily understand why companies do that. Maybe it’s to get the title more recognition in online searches. It’s the same reason why CHVRCHES uses the V instead of the U and why PVRIS uses the V instead of an A.
Before I get into anything else, there was an Iglesia ni Cristo church in the background at the beginning and end of the video. I know this really doesn’t mean anything to any of you but for my Filipino followers, they are all too familiar with those churches that are literally everywhere in the Philippines. Some of my followers might be INC but I thought that was interesting.
The color in this video was popping almost to the point of irritating. It reminds me of artificial landscape similar to The Veldt by Ray Bradbury or A Romance in Virtual Space from The Stories of Ibis by Hiroshi Yamamoto. The color was too vivid and lacked naturalness to it which is ironic considering most of the video was nature shots. It’s interesting how a couple notches on a visual editor can change things from being natural and breathtaking to artificial and almost generated.
I’m not sure what was happening in the video. We see a girl standing in front of the INC at the beginning of the video. Then it goes through a sequence where she is driving in a pink Mustang with a guy and he stops the car and leaves. The girl is then seen crying next to the car. It never really explains what she did but I guess that’s how it is made relate-able. It doesn’t necessarily have to be one specific thing and broadening the topic reaches more of an audience.
The song takes off immediately with the Electronica style that seems fine with remaining at the same point for most of the song. I personally, am a sucker for Dream Pop, EDM, House music, Techno, and Electronica Pop so I’m all for this comeback from them. I can understand how other people might not be so into it as I am. The repetitive nature of Electronic music can be irritating for some people, and I completely understand that. Either way though, please support Girlkind because their overall sound changes with each release.
I think the only thing for me that was irritating about this song was their reliance on that “S.O.R.R.Y” chorus line they kept returning to. I understand you want to hook people but the point is to hook them and not completely gut them before you reel them in. However, besides that little side note, I think this release was well done and hopefully this will help them achieve a little bit more success.
This has been my music video review of “S.O.R.R.Y” by Girlkind. Be sure to like this review if you enjoyed it. Let me know what your thoughts were about this video. Also let me know if you are one of my Filipino followers. This is a shout out to you! Thank you so much. I appreciate you all and all you do for me. Thank you and I’ll see you in the next one.
In this section of my website, I will review Kpop music videos, albums, songs, and various other things pertaining to Kpop. This will be the main stage of my website. It is where the majority of the action will take place.