“Time for the Moon Night” is their latest comeback and it seems that they have rebranded themselves. They have a new logo that is more stellar and cosmos related than flowery. Without having watched any teasers, it seems like the imagery for this video is darker, not in a Dreamcatcher sort of tone but rather like a sexier, more shadow-filled era.
The reason why I felt this way about the video is because there were various scenes where the girls were alone. Eunha wandered the fields, Yuju in the woods, Umji at the playground, Sowon on the bus, Yerin with the cassette recorder, and SinB walking along a road. There was a point in time where each girl was alone and sad looking. But when they relived those memories, their sadness vanished.
On top of all of this, it seemed like there were hints back to other videos of theirs. I couldn’t catch all of them, but I’m pretty sure paper airplanes, fish, cassette recorder, and plenty of fields were included in past videos. I didn’t quite catch what Yuju dropped in the woods, but I’m assuming that had some connection to a past video.
There were never any archetypal Gfriend qualities. Nothing that stood out as being the traditional Gfriend we have come to know and love. This does not mean that I don’t think this will be a successful song. On the contrary, I believe this song will have greater success than the songs that came before it because it is an escape from the traditionally and stereotypically girl group sounding songs. It has made its way from being a cutesy song about love and joy to being a mature, powerful track about looking back and not forgetting.
What did you think of Gfriend’s latest comeback “Time for the Moon Night”? Do you think it will have better success than previous Gfriend songs? What do you think makes this song a great contender for award shows and competing against songs from other groups? Thank you for supporting me. Be sure to support these lovely girls and all they do. I appreciate all your love and I’ll see you in my next review.