April made a comeback recently and while I feel like many of these cutesy girl groups blend in together, there are sometimes groups that stand out and April is one of them. I can’t explain why they stand out to me, but they do and I love them for that.
Today I’m reviewing their latest comeback song “Oh! My Mistake” from their 6th mini album, The Ruby. The last thing I watched from them was “The Blue Bird” I believe. It sounds like they are on a color train because their last album had something to do with the color blue and now this one is ruby which is a color. I guess we’ll see with this comeback and future comebacks.
It took me a second to realize the reason behind the warm toned colors in the music video. The album is called The Ruby, therefore reds, oranges, and yellows play a big role in the color palette for the video.
The video shows some inconsistencies, at least from my understanding. Maybe they did this intentionally. The fashion and text on the VHS tape looked 70s to me, but one of the phones was a Razor by Motorola which was a cell phone in the early 2000s. Then the musical style felt more 80s. They may have did this intentionally, but it feels disjointed to me.
They were essentially flaunting the oldies style music video that is taking over the industry at the moment. It wasn’t nearly as clever a music video as “The Blue Bird”. Nonetheless, it was an interesting music video. I just wish there were more consistencies.
I was taken aback at the first few seconds of the song. The dissonance that was present in the way they say the title line through me for a loop. I wasn’t okay with it, but part of me wanted to keep going and I’m glad I did. The song moves from a cringey chant to a beautiful and powerful track. The chants become part of the ad libs later on in the song. It’s a unique and strange take on quirky song writing. I like it though. I need to listen to that chorus again. It kind of reminds me of “Love Bomb” by fromis_9 in the way the chorus is a complete change up from the verses.
Even though the title line is cringey, I still like the way they implemented it. It worked out because at the beginning of the song, it felt like an annoyance more than a song line, but as the song progressed, it changes the way it sounds and the effect it has on the listeners’ ears.
What did you think of April’s latest release “Oh! My Mistake”? Was it too much for you? Did you love it? What are your thoughts? Let me know in the comment section. Thank you for supporting me and I’ll see you in the next review.
In this section of my website, I will review Kpop music videos, albums, songs, and various other things pertaining to Kpop. This will be the main stage of my website. It is where the majority of the action will take place.